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Learn the exact pricing psychology and positioning framework I used to personally take home over $3.9M last year alone, while scaling sustainably and profitably without the business suffering at all.
After working with hundreds of businesses, I see the same pattern everywhere: founders obsessing over revenue growth while their profit margins stay embarrassingly low.
Just last month, I consulted with a company doing $25 million in annual revenue. Their profit? Less than $800K. They were celebrating hitting "8 figures" while essentially running a very expensive job for themselves.
Meanwhile, my $12M business was generating $7.4M in profit. But is is fixable and here is proof from one of my clients...
You're chasing revenue growth instead of profit optimization - building impressive top-line numbers that barely cover your costs and stress levels.
You're underpricing based on costs and competitors - instead of structuring offers that allow premium buyers to pay for transformation and outcomes.
You're building “one-dimensional” businesses - without the three-tier structure that creates both volume customers and high-value clients who drive 50-80% of your revenue.
Building a profitable business isn't about working harder or finding more customers. It's about understanding that profit margins determine everything - your stress levels, your growth options, your ability to weather downturns, and ultimately what someone will pay to acquire your business.
Everything you need to turn your business from a high-revenue, low-profit grind into a genuinely valuable and profitable operation.
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Why your current pricing strategy is the bottleneck preventing you from scaling (and the real data behind premium vs low-ticket performance).
How to price based on transformation delivery, not your time or costs - the framework that justifies premium pricing.
What premium buyers actually value and how to position your offers to capture this market.
Step-by-step system to create your three-tier structure and implement premium pricing immediately.
*One-time investment*
Complete video training from someone who actually sold a business built on these principles.
Fair Value Exchange system for justifying premium pricing without losing customers
70/30 revenue architecture templates with implementation guides
90-day action plan to implement these changes immediately
This comes from someone who's actually built and exited businesses, not just coached them. I exited my first company for $15,000,000 at 22 and have generated over $100,000,000 throughout my career. You're learning from real exits, not theoretical frameworks.
I've applied this across B2B and B2C companies, from consumer brands with tight margins to high-value services. Whether you're an agency, consultant, SaaS, e-commerce, or service business - the fundamentals of building for scale and exit are universal
Perfect. This isn't about starting over, its more about restructuring what you have for maximum value and exit potential. My clients who are doing $20-30M learned how to extract more profit and build more valueble businesses without changing their core operations.
